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Choose the right approach for your next ad.
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It's a whole new timeline.
Turn a URL into a video ad
Start with your website. Turn its story into a video ad you can keep editing. Change the headline, swap the product or adjust the timing when the campaign calls for something different.
Editable video ads made from your website
All you need to create beautiful brand videos is a webpage, seriously. Just point Butter to a page that already explains your product and watch as it generates an on-brand, compelling video ad.
Want to make updates? Butter's editor lets you change offers, move a product shot or give the final message more time, all without any prompting. Your website provides the source material; you decide which part of the story belongs in the ad.
How to turn a URL into a video with AI
Bring the right page
Start with the product or landing page closest to your campaign. A focused page gives you a clearer starting point than a homepage covering everything your business does.
1600×900Choose the message
Tell Butter what the ad should sell: a new product, a useful feature or a timely offer. Choose the audience and the action you want people to take.
1600×900Review the first version
Check the product, headline and offer against your source page. Keep the useful parts, correct the details and remove anything that distracts from the message.
1600×900Make the campaign edits
Change the copy, replace an image and adjust the timing in the editor. Review the whole ad once more before you use it in a campaign.
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Product URL to video, with room for the next offer
A product page answers lots of questions. An ad usually needs to make one point. Choose the feature, benefit or offer that matters to this campaign, then build the video around it.
When the promotion changes, edit the message in the project. When you want a different product shot, replace it. You can keep the parts that still work instead of starting from a new brief each time.
Change the ad after it is generated
Butter gives you separate elements to work with: text, images and the timing of the composition. Rewrite a headline without asking the AI to reconsider the whole ad. Move a logo when it competes with the product. Give the offer more time when it disappears too quickly.
Check the wording, visual details and reading time before exporting. Edits never cost credits. AI generation and AI rebuilding use credits; manual changes in the editor do not.
A finished export or an editable project?
When choosing a URL to video generator, check what you can change after the first result. Keep the project for revisions; export the finished video when it is ready to run.
| What you need | Finished video export | Butter project |
|---|---|---|
| Change the offer | Return to the source project or add an overlay | Edit the text element |
| Move the product | The composition is already rendered | Move the product element |
| Adjust the timing | Trim the clip or return to its source | Adjust the composition in the editor |
| Keep refining | Keep the source project alongside the export | Keep working in the editable project |
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Marketers with an offer to test
Start from the page your ad will promote. Make the product and promise easy to understand, then refine the headline or offer when you learn what needs changing.
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Teams with regular creative updates
Keep a working project for launch updates and seasonal messages. Make the specific changes a reviewer asks for without turning every correction into another generation request.
What's under the hood
For designers, the useful handoff is a composition you can inspect. Butter rebuilds the source into editable layers on a timeline, so the headline, product image and other elements can be adjusted separately.
Use the canvas to refine placement and the timeline to review how the message unfolds. A rebuild is a new project based on the source, not the website's original design file. Check typography, spacing and motion against the intended direction. Keep the parts that communicate clearly and refine the rest before the marketer makes the next copy change.
URL to video questions
Yes. Butter's output is an editable project, so you can select the text and rewrite it in the editor. Change a headline, update an offer or fix a word without regenerating the whole ad. Manual edits do not use credits; asking AI to generate or rebuild content does.
Make the ad. Keep the control.
Make the ad. Keep the control.
Bring your product page, create a first version and make the changes your campaign needs.